Via DeZeen:
Designer Moritz Waldemeyer has created Joyrider. Consisting of two electronic devices that clip onto bicycle wheel spokes. They measure the speed of rotation and emit LED light to create the illusion of a stationary smiley face as the wheel spins.The devices were attached to two prototype bikes designed by Waldemayer and were auctioned at the ICA 2008 Gala: Figures of Speech fundraiser where they fetched £2000.
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