Sunday, April 12, 2009

Great moments of the motorcycle in advertising: Lux Alchemist.

Welsh actress Catherine Zeta Jones stars in a multi-million pound production 7 min film for the Chinese and Japanese market. The lavish mini-movie "Lux Alchemist" was created to promote the beauty brand Lux in Japan and China. With a very James Bond feel to it, the the mini film (complete elaborate motorcycle stunts and chases) airs in Japan and China this week. Via: Danny Choo

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