Saturday, July 26, 2008

Great moments of the motorcycle in advertising: Dustin Humphrey's Dopamine photos.

Via: hell for leather magazine
"Drawing parallels between a classic sense of adventure and the contemporary world of big wave surfing, Dustin Humphrey’s Dopamine ad series for surfwear brand Insight uses old motorcycles to represent a depth that exists beyond surfing’s bright surface. In addition to this image, the series features similar shots of buggies, bedrooms, graveyards and groups of people, all intended to counteract the vacuous day-glo image most often associated with surfing and point out that its participants create their own culture; one that values a sense of freedom, community, creativity and adventure. Sound familiar?

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