NONOBJECT's nUCLEUS revisited.

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Via: wheels24

NONOBJECT, the designers of the nUCLEUS conceptual project, believe that a new breed of alternative fuel vehicles deserves a new level of experience.

"Why must motorcycles mimic each other's DNA? Why not create a motorcycle that mirrors ferocious animals from the wild? Are we not capable of doing anything different?" they ask boldly.

With these questions in mind, and the desire to seek out inspiration elsewhere, the company created the nUCLEUS – an ideal (if decidedly uncommon) solution that strays very far from the beaten path.


NONOBJECT is a design innovation firm that "departs from the well-worn path of over processed, copy-and-paste design consulting" to embrace a whole new way of creating. "We look beyond the object itself. Inside and out – we focus on the ethos that defines the being of an object and its function and purpose. We create products that move you, that challenge conventional wisdom and embrace positive and meaningful surprises," they explain.

And the nUCLEUS is a perfect example of the company's fresh approach. This is a motorcycle unlike anything you’ve seen before. Built on the ‘antagonistic principle’ of what NONOBJECT calls 'square against air', the boxy side-view hides the fact that the interchangeable panels of lightweight, ultra strong composite material are simply blades from the front: Fierce blades that cut through air.

nUCLEUS also boasts a thin comfortable saddle and animal-like behaviour system – a new way to connect with your vehicle. In action the nUCLEUS gets up on its hind legs and rests down squarely while at rest.

With this concept, the company wanted to demonstrate what is possible when the motivating idea is to push an entire product category to an uncharted territory. And if looking at the nUCLEUS’ unorthodox looks are anything to go by, the design is a resounding success. As far as the practicalities go? We’ll leave that to the engineers to iron out.